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SmartMoney Digital Campaign

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on quality articles and great content for your readers.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

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Vincent "Da Mortgage Dude" Viriyakul NMLS 1450716 Barrett Financial 2701 East Insight Way, Suite 150, Chandler, AZ 85286  is an Illinois Residential Mortgage Licensee.  Barrett Financial is an approved FHA lender, not an agency of the U.S government. All loans are subject to final lender approval. Programs, rates, terms and conditions may change without notice. Other restrictions may apply. Licensed by the  Illinois Department of Financial and Professional Regulation. Company NMLS 478647 * Great Mortgage Company Inc  is not  acting on behalf of FHA/HUD/VA or federal government.**